Cornerstone
Google search ads for a trade
Home  /  Services  /  Google Ads
Service 08 / 11

Google Ads

Campaigns that bring real enquiries, not wasted clicks.

Engagement30 day rolling
SectorBuilt environment

Overview

Most Google Ads accounts in this sector leak budget on broad, low-intent searches. We build tight campaigns around the terms that signal a real project and a real buyer.

You get transparent reporting, clear cost-per-enquiry figures and an account manager who can explain exactly where every pound went and what it brought back.

What's included

Account auditsSearch campaignsPerformance MaxRemarketingConversion trackingLanding pagesNegative keyword strategyMonthly reporting
Book a discovery call
01 / WHY IT MATTERS

The problem we solve

The stakes

Most Google Ads accounts in this sector quietly haemorrhage budget on broad, low-intent searches and send the clicks to weak pages. Done right, paid search is the fastest way to put your business in front of someone searching for exactly what you sell, right now.

02 / APPROACH

How we approach google ads

01

Tight, intent-led campaigns

We build around the searches that signal a real project and a real buyer, with ruthless negative keywords.
02

Landing pages that convert

We send clicks to pages built to turn them into enquiries, not your homepage.
03

Track what matters

Proper conversion tracking, so we optimise to enquiries and cost per lead, not clicks.
04

Scale what works

We pour budget into what proves profitable and cut what does not, every month.
The searches your buyers make when they mean business
The searches your buyers make when they mean business
Built for the trades and firms doing the work
Built for the trades and firms doing the work
03 / FAQ

Google Ads: your questions answered

How much should I spend on Google Ads?

It depends on your market and margins. We start with a budget that can gather real data, then scale what proves profitable.

Why are my current ads not converting?

Usually broad targeting and weak landing pages. We tighten campaigns around real buying intent and send clicks to pages built to convert.

How soon do ads bring enquiries?

Unlike SEO, paid search can bring qualified enquiries within days of going live.

04 / MORE

Other services

Pay for buyers, not browsers

Let's tune your campaigns around the searches that actually mean business.