Google Ads for Construction & Manufacturing

Most Google Ads accounts in this sector leak budget on broad, low-intent searches. We build tight campaigns around the terms that signal a real project and a real buyer.

You get transparent reporting, clear cost-per-enquiry figures and an account manager who can explain exactly where every pound went and what it brought back.

The waste in this sector has a predictable shape. Broad match sends your budget to people looking for jobs, students writing dissertations, suppliers trying to sell to you and homeowners after something a fraction of the size of your smallest project. All of them click, none of them buy, and the account still reports a healthy click-through rate.

We build around a much smaller set of searches that signal a live project, then put real effort into the negative keyword list, which is where most of the saving actually comes from. Clicks go to pages built to convert rather than to a homepage, conversion tracking is set up so the numbers mean something, and the monthly decision is simply which campaigns earned more than they cost.

What's included

Account auditsSearch campaignsPerformance MaxRemarketingConversion trackingLanding pagesNegative keyword strategyMonthly reporting

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Who Google Ads is right for

Ads need a budget that can gather real data before anyone can judge them, and a page worth sending the click to. If the site converts badly, we will say so, because paying for traffic to a leaking page is the most expensive mistake in this channel.

01 / 04

Firms that need enquiries this quarter

Paid search is the one channel that can be live on Monday and producing enquiries by Friday.

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Specialist services with clear search terms

When people search for the exact service you provide, the auction is small and the intent is high.

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Businesses testing a new sector or region

Ads answer the question of whether there is real demand before you commit to years of SEO.

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Anyone with capacity to fill

When the pipeline needs topping up at short notice, this is the tap you can turn.

The problem we solve

Most Google Ads accounts in this sector quietly haemorrhage budget on broad, low-intent searches and send the clicks to weak pages. Done right, paid search is the fastest way to put your business in front of someone searching for exactly what you sell, right now.

How we approach google ads

01

Tight, intent-led campaigns

We build around the searches that signal a real project and a real buyer, with ruthless negative keywords.

02

Landing pages that convert

We send clicks to pages built to turn them into enquiries, not your homepage.

03

Track what matters

Proper conversion tracking, so we optimise to enquiries and cost per lead, not clicks.

04

Filter out the noise

Job hunters, students, suppliers and DIY searchers all click ads in this sector. Negative keyword work is most of the saving.

05

Scale what works

We pour budget into what proves profitable and cut what does not, every month.

What changes

01 / 04

Enquiries within days, not months

The fastest route from spend to a live enquiry, which makes it a useful bridge while SEO builds.

02 / 04

A cost per enquiry you can actually see

Proper conversion tracking turns marketing spend into a number you can hold up next to the value of a job.

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Budget that stops leaking

Negative keywords and tight match types put an end to paying for searches that were never going to buy.

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Proof of what people search for

The search terms report is the most honest market research available in this sector.

Google Ads: your questions answered

How much should I spend on Google Ads?

It depends on your market and margins. We start with a budget that can gather real data, then scale what proves profitable.

Why are my current ads not converting?

Usually broad targeting and weak landing pages. We tighten campaigns around real buying intent and send clicks to pages built to convert.

How soon do ads bring enquiries?

Unlike SEO, paid search can bring qualified enquiries within days of going live.

Is Google Ads worth it alongside SEO?

Yes, and they work best together. Ads bring enquiries while SEO builds, and the search terms report shows you exactly what people type, which makes the SEO work sharper.

What is Performance Max and should we use it?

It is Google's automated campaign type that spends across all their networks at once. It can work well with good conversion data behind it, and it wastes money quickly without it, so we treat it as something to earn rather than start with.

Can you take over an existing account?

Yes. We audit what is there first, because the history in an account is valuable and worth keeping where the structure allows it.