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Terrazzo Tiles

How we rebuilt an established flooring brand’s SEO from the foundations up, and grew organic traffic by 315%.

ClientTerrazzo Tiles
SectorBuilding materials
ServiceE-commerce SEO
Maple Sunscreening, Ballymore, Brentford

The headline

315%

More organic traffic, plus first-position rankings for hundreds of category products.

“Their strategic approach to e-commerce SEO propelled our online visibility and significantly boosted our sales.”
DANIEL · FOUNDER, TERRAZZO TILES
What we did, step by step ↓

The challenge

A strong brand, hidden from search. Terrazzo Tiles offered high-quality terrazzo flooring and had an established reputation, but weak online visibility and underperforming e-commerce results that did not reflect their true market potential.

Great products were losing out to weaker competitors, simply because customers could not find them.

01 / STRATEGY

What we did

01 / 05
Website audit
An in-depth review of structure, content, keywords and technical health, to find exactly what was holding rankings back.
02 / 05
Keyword and on-page
Advanced keyword research, then optimisation of product descriptions, category pages and meta data around real buying intent.
03 / 05
Content strategy
Blogs, articles and visual content explaining the benefits of terrazzo flooring, built to rank and to convert.
04 / 05
Technical SEO
Site speed, crawl error fixes, schema markup and mobile optimisation, so search engines could finally read the site properly.
05 / 05
Link building
A targeted outreach campaign earning links from authoritative home improvement and interior design publications.
02 / RESULTS

What happened

315%
Increase in organic traffic
100s
Products ranking in position one
1st
Page visibility for target keywords

Alongside the numbers: stronger conversions, deeper on-site engagement and a real lift in brand authority across the sector.

“Working with Cornerstone was a game-changer for our business. Their strategic approach to e-commerce SEO propelled our online visibility and significantly boosted our sales.”

DANIEL · FOUNDER OF TERRAZZO TILES

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