Digital PR
Coverage worth earning and links worth having.
- Engagement
- 30 day rolling
- Sector
- Built environment
How digital PR works
Digital PR is how you earn the mentions and links that move rankings and reputation at the same time. It only works when the story is genuinely worth telling.
We find the angles in your projects, data and expertise, then pitch them to the publications your clients and peers actually read.
The raw material is already inside your business. A completed project with an unusual constraint, test data nobody else has published, a defensible view on procurement or the skills shortage. Trade editors are short of exactly this, and full of press releases announcing that a company is delighted to announce something.
We handle the part most firms find awkward: turning the work into a story an editor can actually use, putting it in front of the right desk and following it through to a live link. The measure is not a wall of logos. It is authoritative links pointing at the pages you want to rank, and a named person from your business becoming someone the sector goes to for a quote.
Who Digital PR is right for
Digital PR needs raw material: real projects, real data or a real opinion. If there is genuinely nothing to say yet, we will tell you, and the budget is better spent on the site itself first.
Firms finishing notable projects
A completed building, a difficult install or an unusual material is a story. Most firms hand over the keys and never mention it again.
Manufacturers with product data
Test results, sustainability figures and specification data are exactly what trade titles are short of and what other sites link to.
Businesses with a view worth hearing
Skills shortages, procurement, regulation and cost pressure are running stories. Journalists need someone credible to quote.
Anyone whose SEO has stalled on authority
When the technical work is done and the content is right, links are usually the constraint that is left.
The problem we solve
Great work in the built environment goes unseen because nobody outside the project ever hears about it. Meanwhile the links and mentions that move Google and build reputation go to the firms who tell their story. Coverage does not happen by accident, and it does not happen without a reason to write about you.
How we approach digital PR
- 01
Find the story
We mine your projects, data and expertise for angles a journalist actually wants to publish.
- 02
Pitch the right rooms
We target the trade and national titles your clients and peers read, not spray and pray.
- 03
Earn links, not just logos
The goal is authoritative links and search authority, so coverage keeps working long after the headline fades.
- 04
Build the spokesperson
Comment, opinion and reactive quotes put a named person from your business in front of the sector, not just a company name.
- 05
Report the impact
Coverage, links and the ranking lift that follows, tracked and reported.
What changes
Links that move rankings
Editorial links from titles Google already trusts do work that no amount of on-page tinkering can replicate.
Credibility in the room
Being quoted in the trade press changes how a prospect reads your proposal before you have said a word.
Coverage that keeps paying
A headline fades in a week. The link inside it keeps passing authority for years.
Recruitment as a side effect
The people you want to hire read the same publications your clients do.
What is digital PR?
Earning mentions and links from publications your clients and peers read, which lifts both your reputation and your search rankings at the same time.
How is it different from traditional PR?
The goal is not just coverage but authoritative links and search authority, so campaigns are built around stories that publications and Google both value.
Do you guarantee coverage?
We cannot guarantee a specific outlet, but we only run campaigns where the story is genuinely worth telling, which is what earns coverage.
What makes a story worth pitching?
Something an editor can publish without doing extra work: an unusual project constraint, data nobody else has released, or a defensible opinion on a live issue like procurement, regulation or the skills shortage.
Which publications do you target?
The trade titles your clients and peers actually read, plus regional and national press where a story genuinely warrants it. A link from a title Google already trusts is worth more than a mention nobody in your sector reads.
How does digital PR affect our rankings?
Editorial links are one of the strongest signals in search, and they are the constraint most built environment sites hit once the technical work and the content are done. Coverage fades in a week, the link keeps working for years.
Other services
Got a story worth telling?
You probably have ten. Let's find the one journalists will fight over.
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