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Marketing agency for commercial property

Fill the space. Marketing that gets offices, workspace and commercial schemes seen and let.

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Marketing agency for commercial property
Commercial property

An empty floor is a cost. A well-marketed one is a pipeline of viewings. Whether you are a landlord, an agency or a workspace operator, the tenants you want are searching online, comparing spaces on their screens and shortlisting before they ever enquire. Cornerstone builds the presence that gets your space on that shortlist.

The occupier is also making a decision about people rather than about square footage. Will the team come in? Is the commute tolerable? Is there anywhere to eat? Does it say something true about us? Rent and floor area are constraints on the decision, not the reasons behind it, and almost nothing in a set of particulars speaks to any of them.

The commercial property challenge

Commercial lettings still lean on particulars PDFs and portal listings that make every space look the same. But an occupier choosing a home for their business is buying atmosphere, location and possibility, none of which survive a floorplan and four dim photos. The spaces that let fastest are the ones that are presented like places people want to work.

What an occupier is also weighing, quietly, is whether the landlord will be reasonable to deal with. A listing that is vague about service charge, unclear on lease terms and slow to answer an enquiry reads as a preview of the relationship. It is one of the few marketing problems in this sector that costs nothing at all to fix and is almost universally ignored.

What we do about it

How we help commercial property

Nobody signs a lease from a PDF. They shortlist the space they can already imagine working in.

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  1. 1

    Scheme and building websites

    A proper digital home for your building: availability, specs, the neighbourhood story and an enquiry path that works.

  2. 2

    Photography that lets the space

    Interiors, exteriors and detail shot to make an occupier picture their team in the building.

  3. 3

    360 tours that pre-qualify

    Let occupiers and their advisors walk the floor remotely, so the viewings you host are the serious ones.

  4. 4

    Visibility where occupiers search

    SEO and campaigns for the searches that matter: the area, the size, the kind of space.

  5. 5

    The numbers stated in full

    Rent, service charge, rates, lease length and break options. Withholding these does not create enquiries, it filters out the serious occupiers and keeps the people with time to spare.

  6. 6

    Fit-out visualisations

    Most occupiers cannot picture their business in a Cat A shell. Showing one or two plausible layouts for a business of roughly the right size does the imagining on their behalf.

Our work

Offices and workspace we shot as 360 tours

360 virtual tour of Work.Life FarringdonWork.Life FarringdonOfficesOpen the tour

Open this tour full size in a new tab

What this looks like in practice

Give the building its own page and treat the portals as distribution rather than as the marketing. The page carries the photography, the tour, the floor plans, the full numbers and current availability, and it ranks for its own address and street, which is what people search after seeing the hoarding or being sent the name.

It also survives the letting. A portal listing disappears when the space goes, taking every bit of accumulated interest with it. A building page stays up between voids, keeps the tenants and agents pointed at one accurate source, and means the next void starts with an asset rather than a blank page and a fresh listing fee.

From single-building landlords to multi-site operators, we understand voids, incentives and the letting cycle, and we build marketing that shortens it.

Solutions

What do you need?

  1. 1Be found first, on Google and in AI answersEvery built environment firm
  2. 2Sell or let the space soonerDevelopers and commercial property
Done with

What we bring to the table

From the commercial archive

Wide market hall interior with a glazed iron roof and balcony levelsPrivate dining room with candlelit table and a black zigzag floor, wider viewDark green door numbered 48 beside a shop windowDomed ceiling lit purple above an empty floor, seen from belowGlazed meeting room with a teal sofa and a green table tennis tableTimber beams and track lights over an empty floor with full-height glazingTerrace entrance of a restaurant with a gold lettered sign and high tablesHanging pendant lights of different shapes above a white staircaseOffice kitchen with a timber table, high stools and open shelvesEmpty concrete office floor with exposed services and glazed edgesOpen room with blue floral wallpaper, a timber sideboard and wood floorBuilding atrium with escalators, glass balustrades and a stone floorMeeting room with a long white table and exposed ceiling servicesGlazed restaurant frontage with outdoor seating on a city street, wide viewConference hall set with rows of chairs under blue and purple stage lightingMeeting room with drawn mirror and plant murals, blue chairs and a long tableBar interior with a circular lamp fitting, red stools and a zigzag timber floorNarrow glazed stair tower between a green tiled building and a pale concrete blockGlazed arched hall from a slight angle with planters on the paved forecourtOpen-plan office with white desks, black chairs and framed pictures on the wallSmall meeting pod with a purple armchair between bright green glass panelsEmpty open floor with timber beams and columns and a grey stone floorMeeting room with a yellow line graphic and a rabbit mural on white wallsTurquoise upholstered booth with a white table against a dark green wallGrey brick building beside a red brick block on a tree-lined street cornerShowroom with rows of copper and black pendant lights under a skylightOffice breakout area with a grey sofa, yellow floor markings and glazed meeting roomsRooflight with black glazing bars seen from below in a pale ceilingNarrow view of a dining room with a patterned floor and wall artTimber beams and columns over an empty floor with a terrace beyond the glassOffice meeting nook with yellow frame and dark upholstered boothLounge corner with a pink Chesterfield sofa and framed prints on a grey wallBrick building with tall arched glazed bays and a timber pergola over stepsEmpty open floor with exposed ducting, concrete columns and a polished floorReception lobby with timber wall panels, a geometric wall art piece and low seatingCyclist passing a glazed shop front with a sign above, seen from the streetStained glass arched window over a hall entrance with white ironworkTall white gallery room with a skylight slot and pale timber floorArched glass entrance hall with a black sign band and blue-green hoardingsGlass panel with etched lettering and brass lights inside a lighting showroomOffice kitchen with white worktops, black tiles and orange-backed shelvingWide timber-framed floorplate with glazing along one side and tiled floorGlazed arched entrance hall with a black fascia sign across the frontOffice reception corridor with glass doors, white frames and polished floorShowroom reception with a dark counter, large white pendant light and wall framesCycle storage room with rows of racks and a repair standCeiling corner with a black and white recessed light stripArched glass entrance seen at an angle with a white picket fenceMeeting room with a long white table, white chairs and a city viewClose-up of a concrete soffit with a recessed white downlightTall white room with a small window and rooflight, wider view with a chairOpen timber-framed floor with grey tiles, track lights and glazing on three sides
Questions

Questions we get asked

Ask us something else
Do you work with letting agents or around them?

With them. We make the space impossible to overlook online; your agents handle the deal. Everyone wins, especially the void schedule.

Can you market flexible and serviced workspace?

Yes. Flex space is a direct-to-occupier product, which makes strong digital marketing even more decisive there.

What should we do with space that has been empty a while?

Change what is being shown before changing the price. New photography, a tour and a fit-out visualisation give agents something new to send, whereas a reduction on identical particulars mainly tells the market you are under pressure.

Do 360 tours reduce viewings or increase them?

They reduce the pointless ones and increase the serious ones. Occupiers and their advisors shortlist remotely first, so a tour gets the space onto more shortlists while filtering out the visits that were never going to convert.

Is this worth doing for a single building?

Yes, and the economics are better than for a portfolio. One building competing against particulars and four dim photographs is not competing against equals, and the page keeps working across every future void.

Let’s talk growth

Book a discovery call and we’ll tell you honestly where your biggest, fastest wins are. No hard sell, no jargon.

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